Content Marketing is the biggest buzz word in today's marketing arena. There is no dearth of content creators and marketers using that content for improving sales. Yet, companies are not deriving justifiable profits from their investments. A simple reason for this is a Lack of Quality Content. Further, the marketing pressures of reaching maximum customers in minimum time across multiple channels often push organizations to flood consumers with volumes of content not well backed up by a clear strategy leading to low conversion or success rate.